JA Biztown Adventures

In this self-guided virtual simulation, 4th-6th grade students gain an understanding of various aspects of running a business as they take on the roles of CEO, CFO, marketing director, sales manager, and consumer via five online adventures. Using a branching story, each adventure provides students the chance to practice problem solving, decision making, critical thinking and analytical thinking, as well as weigh saving and spending choices, consider risk management and insurance strategies, and make personal and business-related financial decisions. This is a fully online, self-guided learning experience that students can access inside or outside the classroom, following completion of the JA BizTown curriculum.